NY Clothing Line Creates Entrepreneurial ‘Worth’

A number of entrepreneurs are cashing in on a growing phenomenon in high-end fashion: luxury clothing lines that sell direct to consumers through consultants who specialize in matching couture fashion to their clients’ lifestyles and needs.

The consultants create personalized recommendations for clients who are seeking style counsel in addition to luxury goods. They are also adept at tapping into women’s natural affinities to network by featuring the clothing in trunk shows at various boutique locations or via luxury shopping experiences in women’s homes. It is social selling at its best, creating immersive experiences that combine online technology such as the ability to build an “e-closet” with hands-on exposure to the fit and the feel of high-end luxury clothes.

“We call it ‘personalized luxury’, says Wendy Selig-Prieb, the President of Worth New York, one of the companies that is leading the entrepreneurial charge. For couture clothing, it’s a selling proposition that neither online giants nor high-end retail locations can match. Selig-Prieb shared her company’s strategy with me in a recent visit at the Manhattan headquarters of Worth New York.

Selig-Prieb has an undeniable passion for business and fashion. As I researched her background I learned that she was formerly the CEO of the Milwaukee Brewers team from 1998-2004, a time in which she was Major League Baseball’s only female CEO. She holds degrees from Tufts University and Marquette University Law School and is an entrepreneur through and through. After departing the Brewers to spend more time with family in 2004 and moving to Arizona, she combined her love of fashion with her natural abilities to network to become one of the Worth’s most successful distributors.

In 2012 she became President of Worth New York. As of April of this year, Wendy assumed a new position as President of New Ventures. In this position she is responsible for marketing, digital, social media and other strategic initiatives for Worth New York and its sister brand, W by Worth. As an organization, the 23-year-old firm is approaching $100 million in annual revenue, selling through a network of approximately 1,200 personal style consultants. Some are making incomes well into the six figures, she says.

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